We are a few days away from the FIFA World Cup, and an Argentinian content creator had an idea. He would search for the least known player in the tournament and make him the people’s star. After looking through the squads, he found Tim Payne of New Zealand, a player with only a few thousand Instagram followers, from a country not usually considered a football powerhouse.

The creator asked his followers to pour attention, kindness, and love toward him. What happened next was nothing short of amazing. The video exploded, it went viral. Thousands became millions. Overnight, Tim Payne went from being almost unknown to becoming a global internet sensation. Big brands began talking about him. Fans from all around the world flooded his page. And when Tim finally met the creator in person, he was overwhelmed, emotional, and deeply grateful.