My wife and I just got a Honda CR-V. Nothing fancy, we traded in my Toyota Tacoma because we're having a baby and the truck wasn't family-friendly.

Every time we hop in, we smell that sweet, fresh scent of a new car. It's nostalgic and feels great. But it's been a week now, and I am noticing that my brain is already normalizing it.

This happens with all material things. The dopamine starts flowing before you even buy anything. You're looking at options, thinking, "Oh my God, I'm going to get a new car, a new house, new clothes."